Bulk edit Shopify SEO meta titles & descriptions
Fill in missing meta titles and descriptions across your whole catalog, rewrite them for a collection, or find-and-replace across existing copy — all drafted from each product's own details and staged for review before anything changes.
Install Lasso freeJust say it like this
How it works
- 1
Choose generate, rewrite, or replace
Draft missing meta from product details, rewrite a scope, or run a find-and-replace across SEO fields. Defaults to filling only what's empty so your hand-written copy is safe.
- 2
Review every meta field
One staged change per product showing the new title and description. Edit any wording before it ships.
- 3
Apply once — or automate it
Apply with one-click undo. Or set a rule so new products get SEO meta drafted automatically, ending the monthly backfill.
Nothing ships without a preview — and everything has undo
Every change Lasso makes is staged in a project first, with a visual before/after diff for each item. Nothing touches your live store until you click Apply — and every apply snapshots the previous values, so one click reverts the whole batch. You also get a per-row report of exactly what succeeded and what didn't, plus a downloadable pre-apply backup for big jobs.
Frequently asked questions
How do I fix SEO meta titles and descriptions in bulk on Shopify?
Ask Lasso to "generate SEO titles and descriptions for all products missing them" or to rewrite them for a collection. It drafts a meta title and description per product from the product's own details, stages each as a reviewable change, and applies only after you approve.
Can it also do find-and-replace across existing meta fields?
Yes. Run a find-and-replace across SEO titles or descriptions (e.g. swap an old brand name for a new one) across your whole catalog or a filtered set — every occurrence, previewed before it ships.
Will it overwrite SEO copy I already wrote?
By default it only fills what is missing, so your hand-written meta is left alone. You can opt to rewrite existing fields when you want a refresh.
Can new products get SEO meta automatically?
Yes — set up an automation rule so that whenever you add a product, Lasso drafts its SEO meta (and alt text, and maps its category) and stages it for review. It only fills what is missing, so it is safe to leave running, and you stop re-running the same backfill every time you add inventory.
Does it work at catalog scale?
Yes. Large jobs run in the background and email you when the drafts are staged. You review the suggestions and apply, with one-click undo like everything in Lasso.
Close your catalog's SEO gaps once — then keep them closed automatically.
Install Lasso free — takes 60 seconds